Tag Archives: Social Media

Developing a Killer Personal Brand

This post was first featured on Hipurbangirl.com

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I recently started a new job, and on the first day my boss told me that what separated me from all the other interview candidates and ultimately won me the position was my online brand.

Whether you’re on the job-hunt, launching your own business or looking to establish yourself online, it’s important to invest some time and thought into the business of you. By effectively developing and marketing your online reputation you’ll be in a better position to target your personal and professional goals.

Get Recognized and Be Consistent 
Determining who you are and what you do is the first step in creating your personal brand and an online marketing strategy for yourself. Think about your strengths, skills, experience and interests, and ask yourself what you can bring to the table that will set you apart from the competition. Do you have a knack for graphic design, or are you a makeup artist experienced in bridal looks? When you know your strengths and passions you can highlight them by creating a personal brand that’s consistent with your objectives. Whether your audience is hiring managers, peers or potential clients they should be able to get an understanding of who you are, where you’ve been and what you can offer when they connect with you.

Dream Job

Decide your core message and start building your profiles. It’s a good idea to use the same username across all platforms so you’ll be easy to find on every network. Using a site like Namecheck you can search to see if your name or chosen brand name is available across all major social networks and then claim them for your use. About.me is a great tool to build yourself a splash page that will lead your audience to all of your social pages and websites from one place.

Google yourself and take note of what already exists about you online. Take the time to go through the privacy settings on your Facebook account and remove anything you wouldn’t want a potential boss to see. You’ll also need a headshot of yourself to use across all your channels. Make sure it’s simple, professional and easily recognizable so your peers can pin point you when you’re networking in real life!

Know Your Niche
Trying to be something or someone you’re not online won’t benefit you in the real world. Thus, it’s in your best interest to be honest and realistic with what you know and what you like rather than faking it in an attempt to win influence and recognition. Select your area of focus based on the industry you work in, your skills and experience and what you are passionate about. This will let your true self shine through online and get you connected with others who have similar interests.

Dream Job

Share Who You Are
How will you communicate your personal brand to potential clients, peers and hiring managers? Knowing the right social platforms to use to get yourself heard will ensure you’ll stand out from the crowd. A photographer might want to promote themselves online with a digital portfolio or Flickr account, while a stylist might want to share outfit posts on a blog and connect with other fashion enthusiasts via Twitter. Make sure you are present in the channels that will connect you with your target audience. This is your opportunity to leave a memorable first impression and leave your audience curious to learn more about you.

Life Quotes

It may not happen over night, but thinking through your personal and professional goals and aspirations to put together your personal brand and marketing strategy will lead you on the path to a future of endless possibilities.

Tell me: How have you used your online brand for career success?

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A Food Lover’s Mission

Follow me on Instagram and no doubt you will see one of two things; photos of my manicures and photos of some of the best things I’m eating at home or at a restaurant. I’ll get into more detail about the first point in another post, so today we’ll focus on the second: food.

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I’m guilty. I like to take pictures of anything from a summertime fresh garden tomato to the entree I ordered at that trendy new Toronto restaurant. To my epicurious delight I recently discovered Gastropost, a special feature from the National Post that encourages foodies to take part in weekly food missions for a chance to have their culinary adventures shared online and in print.

Simple follow @Gastropost on Twitter, Facebook and Instagram and tag your food photos with the #Gastropost hashtag each week to participate in their food missions. You might find yourself a foodie celebrity one week like I recently did.

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Earlier this month I participated in the Pizza Rising Mission and submitted a photo of a pizza I ate on a recent trip to New York City at Otto Enoteca. It was called Pane Frattau topped with tomato sauce, pecorino cheese and the best part of all a sunny side up egg right in the middle!  A few days later I got an email from the friendly Gastropost team notifying me that my entry would be featured in the print edition that weekend. My submission would even be accompanied by a cartoon drawing of myself. How fun is that?!

Don't I make a good cartoon?

Don’t I make a good cartoon?

What I really love about this project is how the Post has taken an activity many social media users already love to do and created an engaged and interactive community of fans that transcends the traditional newspaper page right over to the most popular digital platforms. There’s no app to download and the missions each week ensure that food lovers can share a wide range of culinary favourites that are fun, seasonal and unique. Plus who wouldn’t love to see themselves in the paper? I’ll definitely be keeping up with this project.

Have you participated in #Gastropost? Show me what you’ve submitted!

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A Flattering Shout Out

Like many young professionals and aspiring writers today, I’m all over Twitter.

Love it or hate it, Twitter has become one of the best social media tools out there and has the power to start trends, make you laugh and maybe even help you land your dream job.

One of my fellow writers, Erin,  over at Talent Egg recently posted an article about the benefits of Twitter for students and recent graduates. As I scrolled down to read her advice, I was surprised to see my face and twitter bio as part of her piece.

If you're not following these Tweeters, you should be!

If you’re new to Twitter or looking to make the most out of your 140 character entries, I would suggest reading Erin’s advice. Remember to have fun, be creative and put your best self out there. You never know who may be retweeting!

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