Category Archives: Blogging

New Beauty

Ever stood in front of a row of mascaras at the beauty boutique feeling totally baffled? With aisles full of choices it’s hard to figure out what will actually make a great addition to your beauty routine.

Beauty

In an attempt to combat this problem not just for myself, but for hundreds of confused women everywhere each month I will be sorting through and testing the latest product offerings over at the Hip + Urban Girl’s Guide to put together my top picks of the items that deserve some consideration in your beauty arsenal. May nothing but good hair days, DIY manicures and the perfect lip colour be in your future. Here’s what’s new and exciting this month.
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Developing a Killer Personal Brand

This post was first featured on Hipurbangirl.com

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I recently started a new job, and on the first day my boss told me that what separated me from all the other interview candidates and ultimately won me the position was my online brand.

Whether you’re on the job-hunt, launching your own business or looking to establish yourself online, it’s important to invest some time and thought into the business of you. By effectively developing and marketing your online reputation you’ll be in a better position to target your personal and professional goals.

Get Recognized and Be Consistent 
Determining who you are and what you do is the first step in creating your personal brand and an online marketing strategy for yourself. Think about your strengths, skills, experience and interests, and ask yourself what you can bring to the table that will set you apart from the competition. Do you have a knack for graphic design, or are you a makeup artist experienced in bridal looks? When you know your strengths and passions you can highlight them by creating a personal brand that’s consistent with your objectives. Whether your audience is hiring managers, peers or potential clients they should be able to get an understanding of who you are, where you’ve been and what you can offer when they connect with you.

Dream Job

Decide your core message and start building your profiles. It’s a good idea to use the same username across all platforms so you’ll be easy to find on every network. Using a site like Namecheck you can search to see if your name or chosen brand name is available across all major social networks and then claim them for your use. About.me is a great tool to build yourself a splash page that will lead your audience to all of your social pages and websites from one place.

Google yourself and take note of what already exists about you online. Take the time to go through the privacy settings on your Facebook account and remove anything you wouldn’t want a potential boss to see. You’ll also need a headshot of yourself to use across all your channels. Make sure it’s simple, professional and easily recognizable so your peers can pin point you when you’re networking in real life!

Know Your Niche
Trying to be something or someone you’re not online won’t benefit you in the real world. Thus, it’s in your best interest to be honest and realistic with what you know and what you like rather than faking it in an attempt to win influence and recognition. Select your area of focus based on the industry you work in, your skills and experience and what you are passionate about. This will let your true self shine through online and get you connected with others who have similar interests.

Dream Job

Share Who You Are
How will you communicate your personal brand to potential clients, peers and hiring managers? Knowing the right social platforms to use to get yourself heard will ensure you’ll stand out from the crowd. A photographer might want to promote themselves online with a digital portfolio or Flickr account, while a stylist might want to share outfit posts on a blog and connect with other fashion enthusiasts via Twitter. Make sure you are present in the channels that will connect you with your target audience. This is your opportunity to leave a memorable first impression and leave your audience curious to learn more about you.

Life Quotes

It may not happen over night, but thinking through your personal and professional goals and aspirations to put together your personal brand and marketing strategy will lead you on the path to a future of endless possibilities.

Tell me: How have you used your online brand for career success?

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Mix n’ Match Like a Genius

It’s T-minus one week until Christmas Eve, meaning the holiday party circuit is in full force. Between gifts, menu preparations and last-minute decorations you probably don’t have much time to give your outfit-clothing coordination too much thought.

L'Oreal App

If you’re not sure which shade of lipstick goes best with that new holiday frock, may we suggest downloading the free L’Oreal Colour Genius app from iTunes.  I discovered it a few weeks ago at the L’Oreal Spring 2013 preview event in Toronto and have been playing around with it ever since.

See how it can help you save time and keep stylish in the review I put together here on the Hip + Urban Girl’s Guide, or let the L’Oreal beauties tell you all about it themselves.

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The Beach is Calling

You need a vacation.

You need to turn on your Out of Office, turn off your computer, put down your cell phone, pick up your luggage, book a ticket and go. But where are you going you ask? Here: The Cayman Islands.

In a couple hours you’ll be trading in your view of the Gardiner Expressway in traffic for  7 miles of white sandy beaches, sparkling water and a Mudslide. No need to worry about where you’re going to stay, what you should eat and what you should do because it’s all been figured for you in this handy travel guide on Hip + Urban Girl’s Guide. 

Now don’t just sit there, the Stingrays are waiting for you!

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You’re the Machine at FitWall

On a Wednesday night in a fitness studio located in a strip mall in Vaughan, I was hanging onto a steel rung above my head for dear life. House music was blaring from the speakers, the instructor was enthusiastically yelling at us to push harder and my forearms were burning.

FitWall Studio Vaughan

This was my first experience at Canada’s flagship FitWall studio- a fitness concept where strength-training exercises are done on a vertical steel apparatus while your arms and feet hold you up on the eight rungs. Classes are only 30 minutes, but boy do they get you feeling the burn. You can hear more about my experience in my Activity-A-Week post on Hip + Urban Girl’s Guide before you go get those biceps pumping for yourself.

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